Personal Data Personal data concerns any piece of information that personally identifies a consumer, either alone, or in combination with other data elements, including names, addresses, ID numbers, health info, racial or ethnic data, political views, sexual orientation, genetic data, and biometric data. Interestingly enough, location, IP address, cookie data, and RFID tags also fall under the umbrella of personal data. Pseudonymous Data Any piece of information that can be tied back to a specific individual is protected under the GDPR. However, if that data doesn’t identify a person, or is anonymous, the regulation does not apply. The grey area here is with pseudonymous data.
Pseudonymous data cannot be attributed to a specific data subject without additional information. It’s not directly identifiable nor is it anonymous. For example, encrypted data, or data that has been “de-identified” (if the custodian retains the means to relate it, or decrypt it, may actually be pseudonymous. Pseudonymous data isn’t exempt from the GDPR, but marketing departments that adopt the pseudonymization process will be better positioned for compliance. Right to Erasure How many times have you found incorrect or old Italy Phone Number List information about you online? Also known as the “right to be forgotten,” this article is one of the more interesting, progressive measures in the entire regulation.
Between our various social profiles, email addresses, and applications we use, there’s a boatload of our personal data swirling, but much of it isn’t even correct. Right to erasure gives consumers the right to have this information removed at any time. How can marketers make sure they’re ready to abide by such requests? Develop processes that easily enable users to access their data and remove content as they please. Increased Territorial Scope The GDPR states that any company, regardless of where it resides, must abide by the new privacy regulations if they process or control personal data of data subjects in the European Union or market to them.